New luxury fitness company 1Rebel hired Studio C102 to design its second branch in a subterranean location in London, UK.
Inspired by the underground world, the brand new gym has a dominant dark feel to it.
The overall palette of materials has been wisely chosen after looking into contemporary art and cutting-edge retail design sector, instead of taking inspiration from the fitness sector.
You can access the gym at street level, but you are immediately drawn underground by a staircase leading to the reception area and a retail space.
The most eye-catching design feature consists of the snaky Kee-Klamp railing (structural pipes used for handrails/barriers) that starts in the retail area as a display element for clothing and ends in the reception area as a bench.
In terms of colors, the reception desk is covered by stark smooth white tiles while the pop-up juice bar is cladded by black tiles, both sober furniture pieces being activated by the blue neon logo “1REBEL” on the wall.
In terms of lighting, the entire zone is lit by industrial light fittings that add a moody atmosphere and a clubby glow.
When it comes to the floors, their uneven and velvety texture has been created through using the modern material concrete but in an innovative way by pouring it on different days.
Getting past this area, the gym starts looking more and more like a nightclub. For the two studios, the architects designed them as black boxes with black-painted timber fiber acoustic panels and black rubber flooring.
The first studio, Rumble, happens in a circular shaped space with a very industrial character, accentuated by punch bags hanging from a concrete ceiling.
The second studio space, Reshape, offers a more edgy and dark environment featuring steel-framed mirrors.
My favorite part of the gym consists of the male and female changing rooms. Both spaces are characterized by galvanized steel lockers, bulb-lit mirrors, Hollywood-style mirrors, and copper showers.
I think it is pretty smart how Studio C102 created an environment that is industrial but at the same time luxurious and chic. The gym benefits from a very distinctive character that gives it an edge over other gyms in London: a gym session at 1Rebel feels like a night out, an event rather a means to an end.